Hyvara AI — Team Update · June 23 → July 8, 2026

The story went
public this stretch.

Since the June 23 strategy day, the work moved out of the war room and onto the internet. Kevin's new book Get to "No" Quickly is live on Amazon and now headlines the homepage. Hyvara.ai relaunched as The Hyvara Network with eight role-specific Hive pages. Google Ads conversion tracking is live across the whole site — we can now measure who's raising their hand. And on the product side, the AE handoff bridge is fixed end to end with v0.8 in build.

Book Launched — Live on Amazon

Ad Tracking Live · Site-wide

The Hyvara Network — 8 Hive pages

v0.8 in Build

The Book

"Get to No Quickly" is out

Kevin's newest title in the SE Worklife universe shipped and is live on Amazon. It's now featured on the hyvara.ai homepage, right below the podcast sections, with the square cover and a direct buy link.

New Release · From the SE Worklife Author

Get to "No" Quickly

Everything Starts With a Conversation. The book on the qualifying conversation — why the fastest path to a great deal runs straight through an honest "no," and how the best sellers get there without wasting anyone's time. It's the same thesis the product is built on: get to truth faster. The homepage promo card and cover art are live now.

Get it on Amazon → See it on the homepage →

Ad Campaign · Growth Infrastructure

We can now measure the "raise your hand" moment

Google Ads conversion tracking is live across all 14 tagged pages of hyvara.ai. This is the first piece of paid-acquisition measurement infrastructure — the groundwork for the self-serve launch (Stripe, Google Ads, LinkedIn) on the Q3 list.

Conversion · Contact

"Contact" conversion firing on click

Every "email Kevin" link on the site now fires a Google Ads conversion the moment a prospect clicks it — no form or thank-you page required. Nine pages have the contact link wired; the tag is loaded on all fourteen.

Tag · Live

Tag ID AW-18260884716

The Google Ads tag sits right after the existing Analytics tag in every page head. Next step is confirming it fires in Tag Assistant and that the Ads account records the click as a conversion.

What it unlocks

Attribution for paid spend

Once we point Google Ads at these pages, we'll know which campaigns, keywords, and creatives actually drive contact — instead of guessing. This is the meter that makes paid acquisition accountable.

The Website

Hyvara.ai is now "The Hyvara Network"

The public site reframed around the full Buy-and-Own cycle, with a dedicated Hive landing page for each role in the loop. Every one is a purpose-built entry point — not one homepage trying to speak to everyone.

Presales

SE Hive & SEAC Hive

AI for Solutions Engineers, plus the "Solutions Engineering Amplified" (S.E.A.C.) entry point tied to the Field Guide.

Sales

AE Hive & Back to Sales

Account Executive intelligence and the cross-sell / upsell "Back to Sales" motion for the expansion stage.

Post-sale

CSM & Implementation Hive

Customer Success intelligence and handoff intelligence for implementation — keeping revenue flowing after signature.

Network

SME Hive & DCN

The enterprise expertise marketplace and the Deal Collaboration Network for co-sell intelligence.

Product Conversations

The AE handoff bridge is fixed — now make it a briefing

Session 15 closed the blockers that were quietly breaking every handoff. Kevin and Jon then worked the Kyle Chau debrief to set direction for what the AE experience should become.

Session 15 — Handoff Bridge, fixed & forwarding

The critical qualify.hyvara.ai ghost is dead: every handoff email had been linking AEs to a retired domain because APP_BASE in team.functions.ts was never updated to sdrhive.hyvara.ai — now patched, all new sends resolve. The token page spin (an auth-gated import in the wrong place) is fixed, and handoff-card navigation now works past the Recall/Delete buttons. The bridge is functional end to end for new sends. The account-name gate is in flight.

Shipped

Read the Session 15 readout →

Kyle Chau debrief — the direction it set

Kevin and Jon ran the Kyle Chau qualification debrief as the test case for the whole Session 14 handoff flow. The takeaway: the handoff currently reads like a report; it needs to read like a briefing. Direction now set for the AE Hive top-of-funnel — a welcome moment and a full queue view on first token click, instead of dropping the AE cold into a single analysis. Scoped as a v0.7 / Session 16+ build, after the plumbing is solid.

Direction set

Open the Kyle Chau debrief →

"The handoff needs to feel like a briefing, not a report. The AE should walk away from that first screen knowing what their first question is going to be."

Kevin + Jon — Session 15 debrief · direction behind the AE Hive top-of-funnel

Deal Track & What's Building

Deal Track PRD locked · v0.8 in the queue

The June 23 strategy day locked the Deal Track spec; the build focus now is v0.8. Here's where each stands.

Locked · PRD

Deal Track is a DCN module

Not a standalone product. GTM headline is locked: "Match.com for enterprise co-selling, plus the Domino's tracker so everyone knows who did what to close the deal." Includes the David Maloof certification flywheel with Presales Advisory Group + SolutionExec.

Building · v0.8

Gap-fill · Multi-call · Managed digest

Post-call gap-fill dialogue (turn the report card into a coaching moment), multiple active call sheets for team use, and a manager-side digest — the feature that justifies the team pricing tier. Prompt written and validated in Claude first, never experimented in Lovable.

Read the Deal Track PRD + GTM brief (PDF) →

Adobe & GTM · Outreach Status

The mid-July trigger is now

The two-track Adobe strategy hinges on Kyle Chau's introductions. Sarah Lacey is back from sabbatical mid-July — that window is live as of this week. Status on the warm threads opened around June 23:

Sarah Lacey (Adobe — owns the Hub) — intro trigger is live

Data-driven executive who runs Adobe's partner portal. Kyle Chau is her de facto technical decision point and has committed to the intro on her return from sabbatical — mid-July. Lead framing: Adobe cut partner alliance managers, and DCN is the digital replacement — behavioral tracking at scale where the old role worked manually with no data. Pitch what she can see and act on, not features.

Trigger now

Mike Neumann — Adobe Senior Director. Champion DCN as his final initiative before retiring Dec 31, and consider joining Hyvara after. Six-month window.

Adobe pilot

Zak Kokosa — Salesforce Ventures. Reconnect narrative sent after the Nov 2025 SME Hive conversation. Awaiting response.

Investor

Scott Ziegler — Adobe AVP, Content Supply Chain. Warm intro via Ensemble into a $1B+ business unit. Awaiting response.

Adobe outreach

Tony Sanders — Adobe intel. Held Sarah's role before her, now retired — no employee filter. Validate the internal read before the Sarah/Alison approach.

Intel

Open Items

Carrying into the next stretch

Confirm the Google Ads tag fires — verify in Tag Assistant, then point a campaign at the tracked pages.

Ad campaign

Drop the book cover file — save the square cover as get-to-no-quickly.jpg in the site root so the homepage promo renders.

Website

v0.8 build — gap-fill dialogue, multi-call, managed digest. Close the account-name gate first.

Session 16

Sarah Lacey intro via Kyle Chau — mid-July, on her return from sabbatical.

Adobe Track 1

SDR Hive self-serve launch prep — Stripe, Google Ads, LinkedIn.

Q3 target

Seed outreach — NCIDEA, NC seed VCs, YC Fall Batch.

Seed round

Canairy — SAM.gov + grants.gov registration ahead of the SBIR Phase I application.

Sept 5 deadline

The story wentpublic this stretch.